Home Away from Home: Why Homestays in India are the Future of Travel Accommodation?

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Ancy Maria Thomas

Fri, 5th Jan 2024

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Introduction

As per the internal data from Noesis reported in the Economic Times, “India's homestay boom requires a 2.5 million-room expansion, to meet surging traveler demand.” Travel isn't just about ticking off landmarks anymore. Today, adventurers crave authenticity, connection, and immersion. They want the warmth of a local home, to breathe in the cultural tapestry of a locality, not just observe it from afar.

The ancient adage 'Athithi Devo Bhava' reverberates across India, a testament to the sacred belief that guests are revered as gods. And in this spirit, a vibrant revolution is transforming the travel landscape—the rise of homestays in India. Homestays have blossomed into a thriving force, offering a glimpse into the soul of a destination and exposure to arts, culture, and authentic meals at the same time.

Evolution of Homestays

Remember those quaint childhood visits to your aunt's cozy cottage, filled with home-cooked meals and whispered stories by the crackling fire? That's the essence of a homestay—an experience now transcending family bounds and blossoming into a global phenomenon.

From quaint cottages nestled in the Himalayas to bustling city apartments, homestays have exploded in popularity, especially in India. In 2022, India alone saw an 85% growth in homestays, compared to a 25% increase in hotels. This isn't just a number; it's a testament to a shifting travel paradigm.

Digital platforms have ushered in substantial positive transformations within the homestay industry. According to research conducted by Dripto Mukhopadhyay, founder and director of the Ascension Centre for Research and Analytics, there is a notable shift from offline to digital operations among homestay businesses. He has concluded that, notably, 67% of homestay operations originally commenced as offline ventures but transitioned to digital platforms over time.

Gone are the days when homestays were solely associated with rural India, tucked away in remote villages. Today, they've transformed into a thriving travel trend, pulsating across diverse landscapes and cultures. According to VOGUE India, “Kerala, Rajasthan, Uttarakhand, Sikkim, and Himachal Pradesh are some of the domestic destinations where visitors are most likely to choose homestays over hotels.”

From bustling cities to idyllic countryside escapes, homestays offer a unique blend of authentic immersion and modern comfort, rewriting the travel accommodation playbook.

Why Choose a Homestay Over a Hotel?

Homestay amidst nature

According to a study by Dripto Mukhopadhyay in the International Journal of Tourism and Travel, “The influence of digital platforms has not only expanded the reach of homestay businesses but has also significantly contributed to local livelihoods and sustainable tourism goals.”

Homestays are revolutionizing the way we travel and experience new destinations, marking a transformative shift in the accommodation landscape. With India's tourism prospects on the rise, the integration of homestays into the travel economy has been monumental, driven by digital platforms and online travel agencies (OTAs).

Unlike hotels, which often feel impersonal and costly, homestays tap into the heart of a destination.

They're a window into the local way of life, where you're not just a guest but a part of the family. You'll discover hidden gems and local haunts off the beaten tourist trail—experiences that no guidebook can replicate.

Choosing homestays over hotels often presents a compelling cost advantage for travelers. Homestays typically offer more affordable rates compared to traditional hotels, making them an attractive option for those looking to explore a destination without straining their budget.

Additionally, the affordability of homestays doesn't compromise the quality of experience. Travelers not only get a comfortable place to stay but also benefit from the personalized touch and local insights provided by hosts.

FeatureHomestaysHotels
Authentic experienceImmerse yourself in local culture, traditions, and daily life.Standardized experience, limited local interaction
Personalized serviceHosts offer recommendations, insider tips, and personalized attention.Limited interaction with staff, impersonal service.
Unique accommodationStay in traditional houses, charming cottages, or heritage propertiesStandard rooms with limited character
Cost-effectiveOften cheaper than hotels, especially with shared meals and facilitiesCan be expensive, especially in popular destinations
Sustainable travelSupport local communities; eco-friendly practices are availableIn large-scale operations, environmental impact can be high

Homestays cater to a diverse range of travelers

The Moonlit Stream - Stay In Nature
  • Adventure seekers: Homestays offer proximity to outdoor activities, providing adventurers with easy access to hiking trails, water sports, or jungle expeditions. The homestays in Goa have been in growing demand due to their proximity to beaches, exciting activities such as water sports, and lively nightlife.
  • Culture enthusiasts: Engage in authentic cultural experiences through interactions with hosts, participating in traditional activities, or attending cultural events, arts, and workshops. For instance, by booking homestays in Coorg, guests can engage in Kodava cultural experiences like dance, music, and unique rituals.
  • Budget travelers: Homestays offer a cost-effective alternative to hotels, often providing shared meals and access to common areas, making your travel budget stretch further.
    Socially conscious travelers: Go for eco-friendly homestays that promote sustainable practices and support local communities.

Big Players Joining the Bandwagon:

Notting Hill Homestay

Recognizing the growing demand, apart from Bag2Bag, other leading travel platforms like Airbnb and Booking.com are increasingly incorporating homestays into their offerings. This increased visibility and credibility further propelled the homestay revolution, making it a mainstream travel choice for seasoned globetrotters and first-time explorers alike. It's not just about a place to stay, but a chance to connect, discover, and truly experience the world, one shared meal and whispered story at a time.

Summary

The future of homestays in India appears promising, driven by several unique attributes. In conclusion, the rise of homestays signals a transformative shift in travel accommodation, promising not only enriching experiences for travelers but also socio-economic empowerment for local communities. Embracing digital platforms has amplified their reach, underscoring the significance of homestays in achieving sustainable tourism goals and fostering cultural exchange in India's diverse landscape.
 

Do check out some of our blogs, where we'll delve deeper into:

  1. Homestays- Ideal stay option for your next trip to Bangalore
  2. 4 Unique And Affordable Homestays In India That Are Worth A Visit
  3. 5 quirky homestays for backpackers in Goa
  4. 5 Best Homestays in Wayanad for Every Moment
     

Get the Bag2Bag hotel booking app on Android and the iOS app to discover top-notch online hotel booking all over India!

References:

1. Economic Times

 

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